International Management, Marketing, Entrepreneurship (IMME)

Otto-von-Guericke Universitaet Magdeburg · Magdeburg, Germany

Level
Master's
Award
Master of Science
Language
English
Duration
4 semesters
Study mode
Full-time
Campus
Magdeburg
Apply by
Register by 15 June 2027 + 1 more
Starts
Winter and summer semester

Otto-von-Guericke Universitaet Magdeburg does not publish a fee for this programme on its own. Its published rate for master's programmes is €0 a year for international students.

Entry requirements and how to apply

Entry requirements
Applicants must provide proof of a Bachelor's degree in a relevant subject from a university recognised in Germany with a GPA from 1.0 up to 2.9 (according to the German grading system ). A degree is considered relevant if a required minimum number of credits in modules covering economics, business administration, and quantitative methods (advanced maths, statistics, etc.) has been obtained. Detailed information about admission requirements (i.e. relevant degree, letter of motivation, and English skills at a C1 level ) is available on the study programme's website: IMME details, requirements . This study programme is a limited places study programme . Admission will be offered by applying a selection procedure.
English language requirement
C1 required, please provide an official language certificate, e.g.: TOEFL iBT (since 2026): 5 Reading: 5 Listening: 5 Speaking: 5 Writing: 5 IELTS Academic: 7
German language requirement
B1 required/recommended, no proof required
Application period
The following is valid for applicants from: all countries For the winter semester: 15 April - 15 June The following is valid for applicants from: all countries For the summer semester: 15 October - 15 December
Apply through
Please apply via uni-assist .

About this programme

International Management, Marketing, Entrepreneurship (IMME) is part of the International Study Programme (ISP page flow) . The (minimum) four-semester, full-time programme leads to a Master of Science (MSc) degree. The curriculum provides students with a deep understanding of concepts and analytical methods in the areas of international management, marketing, and entrepreneurship. The programme seamlessly combines mathematical management tools, strategic planning, and psychological insights. It also prepares students for knowledge-based management positions in the upper and top-level management of multinational corporations and organisations. Programme participants may focus on ... International Management, by acquiring comprehensive knowledge about strategic activities of organisations and strategic decision-making of management teams. This is focused on internationalisation strategies, innovation management, and cross-cultural management. Marketing, by gaining insights into processes and methods of market research as well as acquiring professional knowledge and methods for controlling and analysing marketing activities. Furthermore, they can explore the influence of the social and physical environment on consumer behaviour. Entrepreneurship , by deepening their knowledge of business decision-making and business planning. Special attention is given to entrepreneurial decision-making practices, business model generation, organisational strategies, and key procedures for the

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