International Marketing Management, Master of Science in Economics and Business Administration
LUT University · Lappeenranta, Finland
- Level
- Master's
- Award
- Master of Science (Economics and Business Administration)
- Language
- English
- Duration
- 2 years
- Study mode
- Day time teaching
- Campus
- Lappeenranta
- Apply by
- 2027-03-31
- Credits
- 120 ECTS
- ECTS
- 120
- Tuition
- €15,000
About this programme
In this master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum of this EFMD accredited programme is carefully designed to carry strong career-building potential. During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments and role-playing. You will develop a creative, customer-focused and data-driven approach to solving business problems. You will develop a market oriented, global, entrepreneurial, and sustainable mindset, see dynamic business environments as opportunities, and be able to make strategic marketing decisions in such environments.
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