Master's Consumer Studies

Wageningen University & Research · Wageningen, Netherlands

Level
Master's
Award
MASTER
Study mode
Full-time
Campus
Wageningen

Wageningen University & Research does not publish a fee for this programme on its own. Its published rate for master's programmes is €21,900 a year for international students.

About this programme

This MSc programme provides the knowledge and skills to analyse consumers making choices, acquiring products and services, using these products and services and disposing of them. To understand consumers in all their complexity, this program combines insights from psychology, economics, design, and sociology, in an interdisciplinary approach. In-depth academic insights are provided with views of the consumer as an individual, part of a household, and member of society. In addition, the Wageningen collaborations across the agriculture, environment and food domains allows students to learn the skills needed to effectively collaborate in teams with people from diverse backgrounds. The first year starts with the course Consumer studies for sustainability: Perspectives and ethics, combining the different social scientific insights and providing the basis for the program. The first year also contains two courses that show the integration of consumer and natural sciences Sensory perception and consumer preferences and Consumer, technology and innovation. Included in the first year is also the Academic Master Cluster, in which teams of 5 to 7 students from different disciplines realize a transdisciplinary academic consulting project for a real company or other stakeholder. Nearing the end of the first year and to preaper for the thesis in the second year, students learn to integrate theoretical insights and to build a conceptual model in the course Advanced consumer studies. Final

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